Introduction
Welcome
Preface of Textbook
About the Textbook
About the Authors
Book Website at McGraw-Hill
DVD Contents
 
Stanford 1e Book Website
McGraw-Hill 1e Book Website
 
Book Contents
Table of Contents
I
 Venture Opportunity, Concept and Strategy
II
 Venture Formation and Planning
III
 Functional Planning of the Venture
IV
 Financing and Building the Venture
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
 
Sample Syllabus
Course Overview
Calendar of Sessions
I
 Entrepreneurial Perspective
II
 Idea or Opportunity
III
 Gathering Resources
IV
 Managing Ventures
V
 Entrepreneurship and You
 
Additional Resources
Schools Using This Textbook
Authors Blog
 

Module I: The Entrepreneurial Perspective
         
Week 1 Session 1 Lecture Course Overview
Session 2 Lecture Silcon Valley and Entrepreneurship Frameworks
Module II: Opportunity Recognition and Evaluation
         
Week 2 Session 3 Discussion Creativity and Improvisation
Workshop A Workshop   Workshop: Accounting
Session 4 Case Study From Idea to Opportunity I: Our First Case Study
Week 3 Session 5 Case Study From Idea to Opportunity II
Session 6 Lecture Entrepreneurial Marketing
Week 4 Session 7 Case Study Intellectual Property
Session 8 Case Study Negotiating Startup Challenges
Module III: Gathering Resources
         
Week 5 Session 9 Lecture Key Elements of Venture Finance & Teams
Workshop B Workshop   Workshop: Finance and Valuations
Session 10 Lecture Team Effectiveness
Week 6 Session 11 Case Study Venture Capital
Session 12 Case Study Recruiting and Rewards
Module IV: Managing Ventures
         
Week 7  Session 13 Case Study Entrepreneurial Leadership  
Workshop C Workshop   Workshop: Making Effective Presentations
Session 14 Case Study Initial Public Offerings (IPOs)
Week 8 Session 15 Case Study Mergers and Acquisitions (M&A)
Session 16 Case Study Social Entrepreneurship
Module V: Entrepreneurship and You
         
Week 9 Session 17 Discussion Group Presentations I
Session 18 Discussion Group Presentations II
Week 10 Session 19 Discussion Entrepreneurship and You
Session 20 Lecture Course Summary
         
 
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