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As a contrasting example to
Yahoo!, we examine the case of Advanced Inhalation Research (AIR),
a young biotech startup and the challenges specific to life science
entrepreneurs. We will learn that the entrepreneur's vision and
personal goals are important considerations.
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Relevant
Texbook Chapters
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Discussion
Questions
- What makes AIR an opportunity and not just a good idea?
How will it make money?
- What are the major technology, market, team and financial
risks of this venture?
- What are the advantages and disadvantages of each business
model and funding option?
- How are life sciences startups different from information
tehcnology startups?
- Should Edwards and McGuire sell the company to Alkermes?
Why?
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Primary
Case Study: Advanced Inhalation Research
This case study describes the early start-up phase and development
of Advanced Inhalation Research (AIR), a company engaged in
the development of a new drug-delivery technology. Focuses
on the risks, the steps taken to manage it, and the manner
in which the company was financed. Also presents the situation
of an acquisition offer. |
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Alternative
Case Study: Biodiesel Inc.
Biodiesel Inc. is a mini-case study that involves three UC
Davis students exploring an opportunity in biodiesel, an renewable
organic product that can replace or complement original diesel
fuel. The students come up with a business model starting
with local producer's cooperatives. |
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Paul
Yock: FDA and medicare
Entrepreneur, inventor and professor Paul Yock explains the
two important contextual organizations affecting the life
sciences industry. FDA and medicare have a huge influence
on time to market and whether or not a life sciences idea
can become an opportunity. |
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