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The textbook provides the reader and the
instructor with two full-length sample business plans to complement
reading in Chapter 7. Both business
plans - EZ Guard and IMOS - were written by student teams at Stanford
University: one for a campus-wide business plan competition and
the other for a course on technology venture formation.
This section of the website aims to provide the instructor with
a synopsis of each plan and a set of accompanying questions to
facilitate discussions and stimulate critical thinking. Click
on each case below to view the supporting material.
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Plan
1: EZ
Guard Distal Protection System
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| EZ Guard
is a new medical device for use in vascular operations to
prevent loosened debris from blocking small distal blood vessels
in the brain and the heart. |
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Plan
2: I-MOS
Semiconductors
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| I-MOS is
a seminconductor intellectual property startup, with disruptive
transistor technology that allows for the increase in density
of transistors on a chip without exponentially increasing
the heat generated. |
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