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New economy business build
and sustain their competitive advantage with intangibles: patents,
copyrights, trade secrets and trademarks. An entrepreneur, such
as Jeff Hawkins of Palm Inc., must leverage these assets in relationships
with investors, parners and competitors.
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Relevant
Texbook Chapters
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Discussion
Questions
- What is the difference between a patent and a copyright
and why choose one over the other?
- What is a trade secret? How do you establish one? How do
you protect it?
- Are tradmarks valuable to technology companies? Give an
example of why or why not.
- What are critical issues to be defined in negotiating an
assignment vs. a license?
- Why does Jeff need Tandy to cooperate with him? What does
he have to bargain with?
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Main
Case Study: Palm Computing, Inc. (A)
Discusses patents, licenses, and deal-making in a start-up
venture. Jeff Hawkins, holds a patent on Palm Print, a pattern
recognition algorithm. Focuses on Hawkins's efforts to start
up a new, noncompeting venture that requires cross-licenses
for the Palm Print enhancements. |
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Jeff
Hawkins: Genesis of Palm Computing
Jeff Hawkins talks about his life, his education and work
experience. He started his career at Intel for 3 years and
then moved to a start-up that he did not start. While working
at the latter he created his first product - first pen-based
computer. He soon realised that all personal computing ought
to be smaller and simpler. With this thought he started on
the path to try and accelerate this shift - and that was the
genesis of Palm computing. |
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