Required reading

Day 1

The Dragonfly Effect
James Buckhouse (Sequoia) video

Day 2

The Rise of Storytelling as the New Marketing
Nancy Duarte (Duarte Design) video

Day 3

User Stories: A Strategic Design Tool
Jeff Jordan (Andreessen-Horowitz) video

Day 4

The Rise of Storytelling as the New Marketing
Story Map
Christian Roman (Pixar) video

Day 5

Four Truths as a Storyteller
Tory Burch (Tory Burch) video

Day 6

What is your Story?
Nicole Kahn (IDEO) video

Day 7

Nike’s Story: Just Tell It*
Christiana Shi (Nike) video

Day 8

Do the Stories They Tell Get the Money They Need?
Blair Christie (Cisco) video

Day 9

Business Case for Happiness
Steve Jobs (Apple, commencement speech @ Stanford) video

Suggested reading

Story by Robert McKee
We Feel Fine by Sep Kamvar and Jonathan Harris
Feltron Reports by Nick Felton
Made to Stick by Chip and Dan Heath
The Art of Storytelling: Easy Steps to Presenting an Unforgettable Story by John Walsh
The Story Factor by Annette Simmons
The Power of Personal Storytelling by Jack Maguire
Leader’s Guide to Storytelling by Stephen Denning
Improving Your Storytelling by Doug Lipman
Slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte
Storytelling as Best Practice by Andy Goodman
Steinon Writing by Sol Stein
The Story is the Culture


StoryBank App video
B2B Marketing Resources @ the library
8 Steps to Great Storyboarding and Prototyping - Fastrak, Google Ventures
The Rule Book for Writing a Story
Periodic Table of Storytelling