EE204: Business Management for
Electrical Engineers and Computer Scientists

CEO as Leader

Read

1. What Leaders Really Do (HBS course materials)
2. Leader 360: Meg Whitman (HBS course materials)
3. Leader 360: Mark Zuckerberg (HBS course materials)

Case Summary

Leader 360 provides an overview of five areas that business leaders must manage: Self, Company, Customers, Industry, and Analysts. "Leader 360: Meg Whitman" provides an overview of Meg Whitman's leadership of eBay between 1997-1999. "Leader 360: Mark Zuckerberg" provides an overview of Mark Zuckerberg's leadership of Facebook from 2006-2014. These CEO perspectives provide the opportunity to discuss the difference between leadership and management.

Discussion Questions

Discussion questions are in each Leader 360. Follow the links within the questions to provide evidence to support your answers.