Mission Statement highlighted on the canvas
State your mission in 8 words or less - i.e., a verb, a target population or setting, and an outcome that implies something to measure. This will create clarity that will assist your team’s design process. For example: “Prevent childhood malaria in remote regions of Uganda.”
This is about your central, distinctive idea about how to accomplish the mission – the idea at the core of all you do. Usually it’s about how you drive behavior. Get your idea down to a sentence that captures your special sauce. Keep working on it until you really like it. Capture your idea first if it helps you sort out your mission. This isn’t a hugely important step, but it’s nice to distill your idea to its essence, both to help you communicate it and think about it. For example: “Get kids under mosquito nets by delivering insecticide-impregnated bed nets in high-malaria regions that can’t be reached by road.”
Mission statement: Transform how the BoP uses and purchases solar energy
d.light sells solar energy solutions to populations without electricity in 60+ nations. See project description and its Impact BMC
Mission statement: Ensure all students have the opportunity to succeed in challenging high school classes by strategically focusing on finding all “missing” students.
Equal Opportunity Schools helps minority and low-income high school students succeed in AP and IB courses. See project description and its Impact BMC