What

This case looks at innovation practices within a rapidly expanding organization. In particular, we examine ShipIt Days hosted at Atlassian, a Silicon Valley technology company focused on developing products that help teams collaborate more effectively. ShipIt Days were designed as a means to spawn innovative projects within the context of a large organization. 

Why

Atlassian's ShipIt experience will help students gain an understanding of how large organizations continue to innovate, despite external pressures to focus only on projects that contribute to quarterly profits. 

Context

2016, Silicon Valley, technology companies

Students

This case was developed for MBA students in the first year foundational Operations course.

Companies

Atlassian

Authors

Professor Huggy Rao, Matt Saucedo (MBA 2015)

Graduate School of Business, Stanford University

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