The Stanford - IATA Aviation Strategy Program is an intensive ten-day experience for executives and senior management in civil aviation and related industries to actively study the current state of the civil aviation industry and envision new and long-range strategy and leadership opportunities for the civil aviation industry. Stanford faculty, IATA instructors and aviation industry experts will share their knowledge, insights and research through presentations, case studies, interactive exercises, and group discussions. You will come away with the advanced tools and approaches needed to evaluate your organizations' current position and identify long-term strategies for future success.
The two week Aviation Strategy Program pushes aviation professionals to a new level of growth and development within their field.
Week 1 - June 16, 2014 at Stanford University
Stanford faculty will lead you through the analysis, planning and execution of current and new strategies by covering topics that include foresight, "escape velocity" and leading innovation through organizational alignment for strategic execution.
You will learn:
- Concepts, methods and tools to guide long-term strategic planning and examine current strategies to better understand strategy development.
- Framing for existing strategies and business models to develop a more coherent overarching strategy.
- To identify weaknesses, gaps and where to focus your efforts to grow and transform your business.
- Ideas for leading your organization using innovation through rapid change.
- A model to align your whole organization with a strategy that can be broken down into projects and project-based work.
Week 2 - June 23, 2014 at Stanford University
Aviation industry experts and instructors from the International Air Transport Association (IATA) will take you through global trends in airport, airline, civil aviation segments and the key factors of the value chain and business models.
You will learn:
- Industry characteristics, changes, management techniques in the civil aviation, airline and airport industries.
- How to apply the latest strategic management theories to aviation planning and management.
- The current business models for airlines and airports, including drivers and performance indicators.