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Lynn Vavreck

Lynn Vavreck
Lynn Vavreck is associate professor of political science and communication studies at UCLA, and is Director of the Center for the Study of Campaigns.  She received her Ph.D. in Political Science from the University  of  Rochester  in  1997. In addition to UCLA, Dr. Vavreck has worked at the White House, Dartmouth College, and Princeton University.  Her book, The Message Matters:  The Economy and Presidential Campaigns  (Princeton University Press, 2009) has been described as “path-breaking” and “required reading” for anyone interested in presidential campaigns and elections.  Stan Greenberg writes in The American Prospect that future candidates for president and their strategists miss Dr. Vavreck’s work at their own peril.  

In addition to The Message Matters, Dr. 
Vavreck’s work can also be read in Campaign Reform: Insights and Evidence (with Larry M. Bartels, Michigan University Press 2000), the American Journal of Political Science, British Journal of Political Science, Journal of Politics, Quarterly Journal of Political Science, Political Analysis, and in various edited volumes.  She is the recipient of grants from the National Science Foundation, the Carnegie Corporation, the American Political Science Association,  and Harvard’s Kennedy School of Government.  Since 2006, Dr. Vavreck has run two large-scale election surveys, the Cooperative Congressional Election Study (2006) and the Cooperative Campaign Analysis Project (2008, 2012).  
She has surveyed nearly 200,000 people over the last five years and sits on the Board of Advisors for the British Election Study and the American National Election Study.  

Dr. Vavreck has twice consulted for venture-funded start-ups interested in survey research and advertising effectiveness.  From 2003 to 2005, she managed the development of Polimetrix, Inc.’s PollingPoint panel. From 2005-2008, she worked with Integrated Media Measurement Inc. to track the effectiveness of cross-platform advertising on consumer behavior. She has also worked as a consultant to Nielsen, Inc. on new product development and is currently part of a research team working with executives at Telemundo to track the effectiveness of pro-social messages embedded in novella programming. Dr. Vavreck teaches undergraduate and graduate courses on American politics, campaigns, elections, polling, the 1960s, and media.  Her political commentary has been featured on C-SPAN’s Washington Journal, the BBC’s The World Today, the ABC’s (Australia) The Drum, MSNBC’s Martin Bashir Show, FBN’s (Fox Business News) Money for Breakfast, NPR’s The Exchange (out of New 
Hampshire) and in  the Wall Street Journal, the  New  York  Times,  and  the LA Times. Locally she is often seen on KNBC, KCBS, and KTTV in Los Angeles.

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