You are hereEric Rasmussen
Eric has been involved in market research since the early 90’s spending years in television programming before becoming an early pioneer in market research for the Internet (dial up era).
As the Internet evolved, he joined GoTo.com in the late 90’s to create a research department and help develop the little known concept of paid search and sponsored listings. After GoTo.com evolved into Overture.com and was purchased by Yahoo, Eric transitioned over to run research for the many faceted Yahoo Media Group (Yahoo Sports, Yahoo Movies, Yahoo News, Yahoo Finance, Yahoo Health, Yahoo Games, etc.).
Eric left Yahoo to run research at eBay where he increased his feedback points from zero to 200. From eBay to Shutterfly.com to create a research department and help guide the Shutterfly brand to a lead position in the photo market. Recently left Shutterfly to create a research department at Groupon.com.
Leading all research at Groupon (US & 46 countries) Eric is trying to bring Market Research insights to a company moving at light speed.