4.1 Intellectual Property Basics - Transcripts

Greg Lambrecht: That is an extremely important and challenging consideration.  Access used to be hard to look at that and you'd go to the library and you'd flip through card decks and now it's all online and you can do it in 30 seconds.  Europe and US and Germany and everywhere else.  You really need to restrain yourself until after you have developed the initial concepts so even beyond I do not look at them even after I've sculpted a needs statement.  I don't look at IP because it will make you think "oh, it's already been done," which is the one statement you don't want to hear in a brainstorming session.  I always have a red light or a buzzer when someone says "that's been done already," I shut them up.  Because maybe it wasn't done exactly the same way…IP squashes innovation at the core when the need is confronted with bright people trying to solve a problem. However, immediately after you have identified your top concepts, it's extremely important to look at the intellectual property.  As a very good friend of mine said, "You need to have a lot of water buffalo to get across the river."  Your favorite solutions will get wiped out by intellectual property, that's why you need to have more than one and move on.

Jim Shay: blah, blah