19 January 2001

Changing Economy, Changing Markets: A Sociolinguistic Study of Chinese Yuppies

Qing Zhang

Stanford University

Over the past two decades, rapid globalization of China has not only drawn the country into the global economy but also into a transnational Chinese capitalist community. Globalization are generating new social spaces, cultural discourses and practices; new social categories and identities are thereby constituted. In this talk, I focus on a new social group that has emerged as a result of China's recent economic and social changes. They are called "Chinese yuppies" - the upper echelon of Chinese professionals working for international businesses. I use quantitative sociolinguistic method to analyze their speech behavior. By examining their use of four phonological variables - three local Beijing Mandarin features and a new tone feature that reveals an influence from non-mainland Mandarin varieties - I show that the yuppies select and appropriate linguistic resources from variegated sites to construct their new social identity.