Explore and Immerse

Explore and immerse yourself in the problem to:

Uncover unmet needs of your users or beneficiaries and other key stakeholders, including potential payers.
line break
Determine how these needs are impacted by the broader context -- market conditions, government regulations, cultural traditions, societal structures.
line break
Identify ways that existing services and products have and have not successfully addressed the problem.

During this step, you will clarify your mission. You will articulate the challenge you want to address and the impact your solution will have. This will be your anchor throughout the rest of the process, although you may continue to refine it as you prototype and test your ideas.

SAMPLE TECHNIQUES to uncover unmet needs...

SAMPLE TECHNIQUE to clarify your mission...

< Use the navigation on the left to learn more about the process.